What Builders Wish Real Estate Agents Knew: 7 Ways to Earn Their Trust
Some of the fastest-growing agents Scott Grozelle ever worked with were brand new. They didn’t have a track record, but they were willing to walk a job site and ask questions.
In this episode, Scott draws on more than 30 years in home building sales, construction management and development to share seven habits that make agents the kind builders want to work with. Those same habits make agents the kind clients are glad to have in their corner.
You’ll learn:
* Why walking homes under construction makes you better at resale too
* The question to ask instead of “what’s the price?”
* How to tell the model home apart from the home your client is actually buying
* What to put in writing, and why friendly conversations aren’t enough
* How to handle schedule changes, selections and frustrated clients without losing the builder relationship
* Why follow-through after the contract matters just as much as before it
You don’t need to be a contractor. You need enough construction knowledge to recognize what you don’t know and get your clients reliable answers.
Scott’s books are Construction Intelligence for Realtors and Secrets Home Builders Don’t Want You to Know. For checklists and practical resources, visit scottgrozelle.com.
Construction Intelligence for Realtors: helping you understand the home behind the sale.
Get the book: https://amzn.to/3ZIHIrp
Got a question a buyer asked you that you couldn’t answer? Leave it in the comments. I’ll answer it in a future episode.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit scottgrozelle.substack.com
Free guide
10 Mistakes Realtors Make When Working With Home Builders
Learn what builders actually expect, and how to avoid the mistakes that cost agents deals and credibility.